Case Study on Pete Brierly Marketing

Rationale for research

The selection of current research topic based in workplace discrimination is justifiable and rationale as with the increase in integration of culture and economies together with expansion of organisation at various locations the issues associated with proper management of equality and diversity arises. Thus, the current resrch topic is rational to evaluate about the strategies and approaches that can be adopted by an organisation to effectively manage workplace diversity in order to enhance perform ace and efficiency of its employees. Further, the selected research topic is also seems crucial and important from educational background of researcher and could also yield improvement in knowledge and research skills that provide better support and development for academics of investigator and other scholars.

Aim and objective

The main aim of conducting following research is, “To determine the influence of workplace discrimination over organisation's productivity”.

Research objectives

The objectives associated with this investigation carried out on Pete Brierly Marketing are as follows:

• To understand the impact of workplace discrimination within an organisation.
• To identify the challenges which Pete Brierly Marketing undergoes while managing workplace discrimination among employees (Berrey, Nelson and Nielsen, 2017). 
• To determine the approaches that Pete Brierly Marketing applies into its functional unit for overcoming the issue of workplace discrimination. 

Research questions

• What is the impact of workplace discrimination within an organisation? 
• What are the challenges which Pete Brierly Marketing undergoes while managing workplace discrimination among employees?
• What are the approaches that Pete Brierly Marketing applies into its functional unit for overcoming the issue of workplace discrimination?

Ethical consideration

For conducting this investigation in an ethical and viable manner all code of conducts and research moral are complied by researcher. Together with this a written consent is also taken from all participants to ensure their proper approval for research activity. Further, provisions of data protection act are also met to maintain confidentiality and safety of collected data.

Chapter 2: Literature Review 

It forms a crucial and importance part of a research work that facilitates support and framework for further research through yielding better understanding about specific research topic with the help of survey and review of various scholarly articles and published journal (Colella and King, 2018). Following literature review is based on evaluation of online articles and journal on the topic of workplace discrimination a discussion of which is provided below:

To understand the impact of workplace discrimination within an organisation

According to the view point of Tersia Landsberg, 2018, workplace discrimination have a negative impact within an organisation that includes decreased employee productivity together with disgruntled employees. It has been evaluated that the concept of workplace discrimination is mainly associated with the unfair treatment, favoured decisions, partiality on the basis of age, gender, culture, religion, race, etc that creates feeling of depression and stress in the employees which hamper their productivity and efficiency. Beside this, many legal rules and acts like Equality act 2010 are also formed by government to ensure better workplace culture and equality within an organisation thus, workplace discrimination also calls for legal consequences and threats for an organisation (Gehrke and Feuerstein, 2017). Therefore, it can be evaluated that workplace discrimination creates negative impact on performance of an organisation through hampering morale and job satisfaction level of employees that resulted in high employees turnover and reduction in productivity and efficiency together with implication to legal consequences.

To identify the challenges which Pete Brierly Marketing undergoes while managing workplace discrimination among employees 

As per the opinion of Ruth Mayhew, 2020, the challenges that are associated with managing and preventing workplace discrimination includes lack of effective communication that carets misunderstanding and chaos among employees. Further the common challenges encountered by Pete Brierly Marketing Free Sample while managing workplace discrimination among employees involves interpersonal conflicts, communication problem, performance issues, gossip, harassment, bullying, poor job fit, etc that lead to low motivation and hamper job satisfaction of employees. These challenges has made it more difficult for Pete Brierly Marketing to manage workplace discrimination as without effective communication it is very difficult for managers to properly guide and direct employees to reduce and eliminate discrimination at workplace. Further, issues of high employees turnover and de-motivated employees are also the common challenges that are faced by Pete Brierly Marketing while management of workplace discrimination that has negatively hampered its performance and efficiency level (McMahon and et. al., 2019).

To determine the approaches that Pete Brierly Marketing applies into its functional unit for overcoming the issue of workplace discrimination. 

According to the view point Kimberlee Leonard, 2019, there are various approach that can be adopted by Pete Brierly Marketing to overcome the issue of workplace discrimination includes creating clearly written rules to prevent discrimination together with implication of broad range of potential discriminatory acts like Equality act 2010 to develop an atmosphere of fairness in organisation. Further, adoption of complain protocol by Pete Brierly Marketing is also an effective approach as it facilitates better handling and investigation of discrimination complaints to have fair decision making and positive workplace environment. Apart from these holding continuous team training session and learning programs to make employees aware about concept of equality is also a useful approach to ensure better management of workplace discrimination in Pete Brierly Marketing together with review of company policies to ensure a fair culture (Caulley, 2017). Beside all theses approach the most effective way of eliminating workplace discrimination is setting effective communication among employees and managers together with adoption of participative leadership style that ensures a transparent and fair decision making Pete Brierly Marketing thus, lead to better management of workplace discrimination in its functional units.

Chapter 3: Research Methodology

It basically indicates a set of methods and approaches that are used by an investigator to perform and conduct a resrch in more effective and considerable way (Pulido, and et. al., 2018). A discussion about various research methods and approaches used for current research together with valid justification is provided below:

Research method

Basically there are two main types of research method a description of which is provided below:

Quantitative research method- It is mainly associated with collection of research data in numeric and statistical form that facilitates better resonation and concise decision making

Advantages	Disadvantages
Can be easily tested and checked as data collected in terms numbers that is less time consuming and complex.	Can be misleading as conclusion and decisions are based on numeric facts instead of in-depth information.

Qualitative research method- It is related with more in-depth and detailed evaluation and analysis of respondents perceptive and includes collection of information in detailed theoretical form.

Advantages	Disadvantages
Provide better insight and information about opinion and perceptive of respondents thus, ensures more better conclusion and decision making.	Collection of in-depth information in theoretical form is more time consuming and complex together with difficulty in its presentation (Hebl and et. al., 2016).

Use of both quantitative and qualitative research method is made as quantitative ensures better presentation while qualitative facilitates more insight in respondents views to have better decision making.

Research philosophy- It is of two type i.e. positivism and interpretivism out of which interpretivism philosophy is made for current research as it enable investigator to produce and develop more reliable and accurate result (Jemal, Gardiner and Bloeser, 2019).

Research approach -Deductive and indicative are two most commonly used research approach out of which use of inductive research is made for current research work to have better generalisation and presentation of collected data.

Research limitation- Lack of time together with inadequacy of resources is the two main limitations and issues encountered while conducting this research.

Time horizons- Use of longitudinal time horizon is made for current research that facilitates presentation of all activities and task of research in more systematic and clear way through making use of following Gantt chart (Dhanani, Beus and Joseph, 2018).

Source of data collection- Use of both primary and secondary sources of data collection has been made for current investigation as primary sources of data collection ensures reach to first hand and authentic data while secondary sources yield better support for primary findings (Kalev, 2019).

Instrument of data collection- For collection of primary data use of questionnaire (for quantitative research method) and interview (for qualitative research method) is made while secondary data is collected through online articles and journals.

Sample method- Use of this process is made to select an adequate sample size from larger population to accomplish research in more effective way through minimizing time required for analysis of data (Berrey, Nelson and Nielsen, 2017. Through making use of random sampling method a sample size of are 20 employees is selected from Pete Brierly Marketing company.

Questionnaire

Q1) Do you agree with the fact that workplace discrimination create and lead to negative impact on performance and efficiency of an organisation?

a) Agree

b) Disagree

Q2) Is proper management of workplace discrimination is essential for Pete Brierly Marketing company in order to develop a more fair and equality culture as it workplace to have better performance and growth?

a) Yes

b) No

Q3) What are the approaches that Pete Brierly Marketing applies into its functional unit for overcoming the issue of workplace discrimination?

a) Effective communication

b) Holding regular training session

c) Transparent and participative decision making

Q4) Any further recommendations for Pete Brierly Marketing for effective management of workplace discrimination to develop a fair workplace environment?

Interview questions

Q1) What are the possible challenges which Pete Brierly Marketing undergoes while managing workplace discrimination among employees?

Q2) How managers and leaders of Pete Brierly Marketing can contribute to have better management of workplace discrimination in order to boost morale and performance of employees?

Chapter 4: Interpretation and analysis

Interpretation of data collected through questionnaire

Theme 1: Workplace discrimination creates and lead to negative impact on performance and efficiency of an organisation

Q1) Do you agree with the fact that workplace discrimination create and lead to negative impact on performance and efficiency of an organisation?	Frequency
a) Agree	16
b) Disagree	4

Interpretation

16 participants are agreed with the fact that that workplace discrimination create and lead to negative impact on performance and efficiency of an organisation as it lead to stress and feeling of anxiety in employees through leading unfair practises at workplace while 4 respondents are also there who are disagreed with above stated fact.

Theme 2: Proper management of workplace discrimination is essential in order to develop a more fair and equality culture

Q2) Is proper management of workplace discrimination is essential for Pete Brierly Marketing company in order to develop a more fair and equality culture as it workplace to have better performance and growth?	Frequency
a) Yes	18
b) No	2

Interpretation

The above pie chart is reflecting that 18 communicator are in support of the fact that proper management of workplace discrimination is essential for Pete Brierly Marketing company in order to develop a more fair and equality culture as it workplace to have better performance and growth where as only 2 participants are against above stated fact and statement.

Theme 3: Approaches that Pete Brierly Marketing applies into its functional unit for overcoming the issue of workplace discrimination

Q3) What are the approaches that Pete Brierly Marketing applies into its functional unit for overcoming the issue of workplace discrimination?	Frequency
a) Effective communication	4
b) Holding regular training session	10
c) Transparent and participative decision making	6

Interpretation

Various approaches are adopted by an organisation to overcome the issue of workplace discrimination as 4 participants are in favour of effective communication, 10 are in support of holding regular training session where as 6 participants are having a thinking that transparent and participative decision making is the best approach that Pete Brierly Marketing could apply into its functional unit for overcoming the issue of workplace discrimination.

Interpretation of data collected through interview

Theme 1: Possible challenges which Pete Brierly Marketing undergoes while managing workplace discrimination among employees

Interpretation As per the maximum number of respondents the main challenges which Pete Brierly Marketing undergoes while managing workplace discrimination among employees includes ineffective communication that facilitates chaos and conflicts together with enhancement in chances of high labour turnover that impacts performance and efficiency level of an organisation.

Theme 2: Managers and leaders of Pete Brierly Marketing can contribute to have better management of workplace

Interpretation In accordance with view point of larger section of respondents it has been evaluated that managers and leaders of Pete Brierly Marketing can contribute to have better management of workplace discrimination through ensuring proper guidance and direction for employees without any kind of discrimination or favouritism in order to boost morale and performance of employees.

Chapter 5: Final research report

Research findings

It has been observed through current research work that workplace discrimination create and lead to negative impact on performance and efficiency of an organisation through hampering morale and satisfaction level of employees that lead to reduction in their performance. Further, it has been evaluated that proper management of workplace discrimination is essential in order to develop a fairer and equality culture to boost the morale and satisfaction level of employees to cope with the issues and challenges assisted with management of workplace discrimination. Further, it can be evaluated that effective communication, holding regular training and transparent and participative decision making are valid approaches for overcoming issues of workplace discrimination.

Recommendations

On the basis of evaluation above research findings following recommendations can be made for Pete Brierly Marketing for effective management of workplace discrimination to develop a fair workplace environment:

• Holding of regular training session and learning programme is recommended for Pete Brierly Marketing as it ensure better awareness and understating in employees about importance of equality and also ensures feeling of respect towards all culture and diversified individual to eliminate issue of workplace discrimination.
• Further, transparent and participative decision making also suggested for Pete Brierly Marketing as it ensures proper involvement of all staff in decision making that facilitates a more fair and equal atmosphere at workplace to manage workplace discrimination.

Chapter 6: Reflection

On effectiveness of current research

The current research work on topic of workplace discrimination is quite effective as it has facilitated better knowledge and skill development in me through improving my overall competencies. The use of qualitative and quantitative research method had lead to better understanding about various techniques and tools to perform a research in effective way together with ensuring better accomplishment of research objective. Beside this, use of Gantt chart was also made by me that facilitates timely completion of research work together with meeting all research objective in more appropriate way. Along with this, all code of conduct and research principles were also met by me that enhance viability and effectiveness of my research work. Thus, it can be evaluated that overall this investigation and research work is effective and success that enhance my communication and other interpersonally skills which ensure better growth for me in future.

Research method would have been used

The research method that would have been used includes positivism research philosophy and deductive approach that ensures more scientific and practical way of research but it is useful and effective only in case of quantitative research method thus, does not support qualitative research method. Further, use of work breakdown structure could be made for better bifurcation of research work.

CONCLUSION

In accordance with above research it can be concluded that workplace discrimination lead to negative impact on performance of organisation through hampering efficiencies and morale of employees. Further, creation and management of equality and fair workplace is essential to have better morale and satisfaction level in employees. At last it can be summarised that effective communication, regular training session and transparent decision making are effective approaches to encounter challenges of workplace discrimination.

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